Welcome! I'm Sabrina, here to help your business succeed with effective digital marketing strategies and a strong focus on understanding consumer behaviour.

I bring a solid background in digital marketing, project management, and customer service, with hands-on experience in creating detailed buyer personas, developing lead scoring strategies, optimising copywriting for conversions, and conducting market research. I have a thorough understanding of segmentation, digital product launches, and team management, allowing me to craft strategies that fit your unique business needs.

Currently pursuing advanced studies in Business Management and Marketing, with plans to further explore consumer behaviour, powered-AI personalisation and SaaS industry in my dissertation. My commitment to learning ensures that I stay up-to-date with the latest trends and best practices, so I can provide the best possible support to my clients.

If you’re looking to refine your marketing strategy, understand your customers better, or optimise your digital presence, let’s connect and take your business to the next level!

Skills: Digital Marketing Strategy & Execution, Market Research and Segmentation, Customer Journey Mapping, Buyer Persona Development, Lead Scoring Strategy, Copywriting Optimisation for Conversion, Digital Product Launch, Team Management.