Strategic Digital Marketing & Behavioural Insights
Performance data tells you what’s broken. Behavioural science tells you how to fix it.
Marketing strategist with deep expertise in customer behaviour, digital growth strategy, and performance optimisation. Specialises in uncovering why customers convert, combining behavioural science with data analysis to inform strategic decisions that drive measurable results.
Currently leading international growth marketing at LinkedIn, developing multi-channel strategies and analysing conversion performance to identify growth opportunities.
Previously spent nine years as a digital marketing consultant, working with 100+ clients across diverse sectors to build customer-led strategies, optimise acquisition funnels, and implement marketing systems that delivered an average 33% reduction in technology costs and 11% improvement in conversion rates.
Academic foundation includes a Master’s in Business and Marketing (First Class Honours) from TU Dublin, graduating top of class with a Postgraduate Diploma awarded with distinction and gold medal for academic excellence.
Dissertation research integrated behavioural science principles with AI sophistication analysis to provide novel insights into how B2B SaaS practitioners implement AI personalisation. Research has been recommended for publication.
Skills: Market research and segmentation, customer journey mapping, buyer persona development, marketing systems optimisation, growth strategy, performance analytics, applied behavioural science, AI and personalisation strategy.
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