Marketing strategist with deep expertise in customer behaviour, digital growth strategy, and performance optimisation. Specialises in uncovering why customers convert, combining behavioural science with data analysis to inform strategic decisions that drive measurable results.

Most recently led international growth marketing at LinkedIn, developing multi-channel strategies and analysing conversion performance to identify growth opportunities.

With a decade of experience as a digital marketing consultant, working with 100+ clients across diverse sectors to build customer-led strategies, optimise acquisition funnels, and implement marketing systems that delivered an average 33% reduction in technology costs and 11% improvement in conversion rates.

Academic foundation includes a Postgraduate Diploma in Business and Management from TU Dublin, completed with Distinction, top of class, and awarded a gold medal for academic excellence, followed by an MSc in Business and Marketing with First Class Honours.

Dissertation research integrated behavioural science principles with AI sophistication analysis to provide novel insights into how B2B SaaS practitioners implement AI personalisation, and has been recommended for publication.