Diagnosis, strategy, execution.
A lead generation programme was hitting its volume target but falling well short on pipeline conversion. Lead volume was strong. SQOs were not. The objective was to identify why the gap existed and what was driving it.
A large share of new users were churning within 90 days, typically after a single session. The product worked. The users did not return. The brief was to design an onboarding email sequence that moved users from one use to repeated engagement.
Two thirds into a quarter, the portfolio was tracking well below its conversion target. Leadership needed to understand where the gap was originating, which markets were responsible, and whether there was a path to closing it before quarter end.
A fitness studio operating entirely in person had days to move online when lockdown was announced. The brief was to build the full digital infrastructure from scratch: live sessions, memberships, on-demand content, challenges, payment processing, and automated communications.
Two clients were at risk of not renewing due to low platform adoption. One was a non-profit in the UK struggling with onboarding complexity. The other was a large organisation in the Netherlands facing language-barrier challenges blocking adoption across teams.
An electronics manufacturer began the engagement at 50 contracted service hours. Within six months they had expanded to 120. The growth was not sold. It was earned through the quality and impact of work delivered.
Selected design work.
Landing pages, funnels, web builds, copywriting, and content creation from client work. Built across ClickFunnels, High Level, Elementor, and WordPress.
What people have said.
"One of the programs Sabrina developed delivered a +136% QoQ increase in conversion volume, clearly demonstrating the impact of building campaigns based on real prospect needs and insights rather than assumptions. Her analyses are consistently thorough, well-structured, and actionable, making it easy to translate insights into tangible results."
"She was pivotal in identifying key business drivers and international market trends, providing the data-driven insights necessary to ensure we hit our targets. What sets Sabrina apart is her genuine passion for performance and her curious nature. She would be a wonderful asset to any growth or data-focused team."
"Sabrina stood out from all other applicants and also delivered what she promised. She is full of ideas and has also the ambition and stamina to deliver on them. If you want someone in your corner who is a passionate marketer with lots of different skills beyond just her core role, Sabrina is the person."
"Sabrina combines strong strategic thinking with deep analytical rigour. She brought a distinct perspective through her application of behavioural science, which helped shape how we approached campaign strategy across markets. She combines thoughtful analysis with a willingness to challenge assumptions."
"Sabrina is one of the best marketers that I had the pleasure to work with. Detail-oriented and with a strong problem-solving capability, she doesn't think twice to put herself in the customer's shoes."
"Sabrina designed Jobcare a fantastic introduction to ChatGPT and AI course. She held herself to high standards across this project and the course has already received good feedback from those who completed it."
"I just spent 90 minutes with Sabrina and she is saving me nearly $2,000 per year."
"Sabrina is a great communicator and she ensures that customers are at the heart of the business. Her skills and experience are easily transferable to many other career paths. She will be an asset to any company."