Diagnosis, strategy, execution.
A conversion audit methodology was turned into a working web application designed to analyse a company homepage and identify the main barriers affecting conversion.
LinkedIn Ads is often perceived as expensive, but raw cost metrics say little about actual return. The project started with a simple question: what happens when public performance benchmarks are turned into something marketers can actually use?
Marketing was generating more leads than planned, but very few were turning into real sales opportunities. The instinct was to blame lead quality. The real problem was somewhere else entirely.
A large share of new users were churning within 90 days, typically after a single session. The product worked. The users did not return. The brief was to design an onboarding email sequence that moved users from one use to repeated engagement.
A fitness studio operating entirely in person had days to move online when lockdown was announced. The brief was to build the full digital infrastructure from scratch: live sessions, memberships, on-demand content, challenges, payment processing, and automated communications.
Two clients were at risk of not renewing due to low platform adoption. One was a non-profit in the UK struggling with onboarding complexity. The other was a large organisation in the Netherlands facing language-barrier challenges blocking adoption across teams.
An electronics manufacturer began the engagement at 50 contracted marketing service hours. Within six months they had expanded to 120. The growth was not sold. It was earned through the quality and impact of work delivered.
A consulting engagement lacked a clear brand structure, creating inconsistency across materials and weakening the clarity of the final narrative. The objective was to define a coherent identity that aligned positioning, messaging, and delivery.
What people have said.
Selected recommendations from colleagues and collaborators, available on my LinkedIn profile.
"One of the programs Sabrina developed delivered a +136% QoQ increase in conversion volume. Her analyses are consistently structured, rigorous, and translate directly into tangible results."
"Sabrina was pivotal in identifying key business drivers and international market trends, providing the data-driven insights needed to ensure we hit our targets. She brings a proactive, analytical approach to every project."
"Sabrina led content strategy for the French market end to end, delivering outstanding results. Her consultative and thoughtful approach makes her a true expert."
"Sabrina stood out from all other applicants and delivered what she promised. She is full of ideas and has the ambition and stamina to deliver on them."
"Sabrina brings a strong analytical skillset and a distinct perspective through her application of behavioural science. She identifies critical points of failure and challenges assumptions to improve performance."
"Detail-oriented and with strong problem-solving capability, Sabrina consistently puts herself in the customer's shoes to build effective marketing strategies."
"Sabrina designed a clear and effective AI course, supported by strong materials and high standards. The project received positive feedback and helped participants engage with AI confidently."
Selected design work.
Landing pages, funnels, web builds, copywriting, and content creation from client work. Built across ClickFunnels, High Level, Elementor, and WordPress.
